Email marketing is the backbone of any business today. Being able to connect with your customers at a personal level can make a huge difference when it comes to generating leads and conversions. But with so many email marketing software options out there, how do you choose the right one for your business? In this post, we’re going to take a look at the top 20 email marketing software for 2021 and help you make an informed choice.
Table of Contents
1. Mailchimp
Mailchimp is one of the most well-known names in the email marketing world. It has a wide range of features that make it a great choice for businesses of all sizes, including easy-to-use templates, custom branding, and an extensive library of third-party integrations. With its user-friendly interface and comprehensive analytics, Mailchimp is an excellent choice for beginners as well as seasoned professionals.
2. Campaign Monitor
Campaign Monitor is an email marketing software that is ideal for businesses that want to create personalized emails. With its drag-and-drop interface, you can easily create dynamic content that is tailored to each subscriber. Campaign Monitor also has advanced segmentation and automation features that let you send the right message to the right person at the right time.
3. ConvertKit
ConvertKit is an email marketing software that caters to bloggers, authors, and online creators. It has a simple and intuitive interface that makes it easy to manage your email campaigns. ConvertKit also has advanced tagging and automation features that allow you to send targeted emails to your subscribers based on their behavior and preferences.
4. Constant Contact
Constant Contact is an email marketing software that is perfect for small businesses. It offers a wide range of templates, social media integrations, and reporting tools that make it easy to create effective email campaigns. With Constant Contact, you can also integrate your email campaigns with your CRM, making it easy to manage your leads and customers.
5. ActiveCampaign
ActiveCampaign is an email marketing software that specializes in automation. With its advanced automation features, you can create complex email campaigns that are triggered by specific actions or events. ActiveCampaign also has a wide range of integrations, including CRM, social media, and ecommerce, making it a great choice for businesses of all types and sizes.
6. AWeber
AWeber is an email marketing software that has been around for over 20 years. It has a simple and user-friendly interface that is perfect for beginners. AWeber also has a wide range of templates, signup forms, and reporting tools that make it easy to create effective email campaigns.
7. Drip
Drip is an email marketing software that is ideal for ecommerce businesses. It has a wide range of features that allow you to create effective email campaigns, including personalized product recommendations, abandoned cart reminders, and targeted content. Drip also has advanced segmentation and automation features that let you send the right message to the right person at the right time.
8. GetResponse
GetResponse is an email marketing software that offers a wide range of features, including landing pages, webinars, and ecommerce tools. With its user-friendly interface and comprehensive analytics, GetResponse is an excellent choice for businesses of all sizes.
9. Keap
Keap is an email marketing software that is perfect for small businesses that want to manage their leads and customers in one place. With Keap, you can automate your sales process, send targeted email campaigns, and create custom landing pages. Keap also has a wide range of integrations, including CRM, social media, and ecommerce, making it a great choice for businesses that want to streamline their operations.
10. MailerLite
MailerLite is an email marketing software that offers a wide range of features, including landing pages, webforms, and automation. With its simple and user-friendly interface, MailerLite is a great choice for beginners. MailerLite also has a free plan for businesses that have fewer than 1,000 subscribers.
11. Sendinblue
Sendinblue is an email marketing software that offers a wide range of features, including email campaigns, SMS marketing, and chat. With its easy-to-use interface and comprehensive analytics, Sendinblue is an excellent choice for businesses of all sizes.
12. Omnisend
Omnisend is an email marketing software that is designed for ecommerce businesses. It offers a wide range of features, including automated workflows, abandoned cart reminders, and personalized recommendations. With its user-friendly interface and comprehensive analytics, Omnisend is a great choice for businesses that want to increase their sales and conversions.
13. HubSpot
HubSpot is an all-in-one platform that offers a wide range of features, including email marketing, CRM, and marketing automation. With its comprehensive analytics and user-friendly interface, HubSpot is a great choice for businesses that want to manage their operations in one place.
14. ActiveTrail
ActiveTrail is an email marketing software that offers a wide range of features, including email campaigns, SMS marketing, and landing pages. With its easy-to-use interface and comprehensive analytics, ActiveTrail is an excellent choice for businesses that want to create effective email campaigns.
15. Benchmark Email
Benchmark Email is an email marketing software that offers a wide range of features, including email campaigns, automation, and surveys. With its user-friendly interface and comprehensive analytics, Benchmark Email is an excellent choice for businesses that want to create effective email campaigns.
16. Autopilot
Autopilot is an email marketing software that offers a wide range of features, including email campaigns, automation, and lead nurturing. With its user-friendly interface and comprehensive analytics, Autopilot is a great choice for businesses that want to create effective email campaigns.
17. SendX
SendX is an email marketing software that offers a wide range of features, including email campaigns, automation, and lead capture. With its user-friendly interface and comprehensive analytics, SendX is a great choice for businesses that want to create effective email campaigns.
18. Zoho Campaigns
Zoho Campaigns is an email marketing software that offers a wide range of features, including email campaigns, automation, and CRM integration. With its comprehensive analytics and user-friendly interface, Zoho Campaigns is a great choice for businesses that want to manage their operations in one place.
19. Aritic
Aritic is an email marketing software that offers a wide range of features, including email campaigns, automation, and segmentation. With its user-friendly interface and comprehensive analytics, Aritic is a great choice for businesses that want to create effective email campaigns.
20. Emma
Emma is an email marketing software that offers a wide range of features, including email campaigns, automation, and segmentation. With its user-friendly interface and comprehensive analytics, Emma is a great choice for businesses that want to create effective email campaigns.
These are the top 20 email marketing software options for 2021. Each of these options has its own unique set of features and capabilities, so it’s important to find the one that is best suited for your business. Whether you’re a small business owner or a seasoned marketing professional, these email marketing software options can help you connect with your customers and grow your business.
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