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Social media monitoring is essential for effective marketing, and luckily there are plenty of free tools available for businesses to use. Let’s take a look at six top options:
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1. Hootsuite
Hootsuite is a comprehensive social media management platform that allows you to manage multiple accounts across different social networks from one dashboard. It also has a monitoring feature, which tracks mentions of your brand, keywords or hashtags, and competitors. You can also set up streams to monitor conversations and shareable content in your industry, and use them to engage with your audience in real-time.
Tip: Use Hootsuite to track mentions of your brand or industry topics, and join conversations to provide value and build relationships with your audience.
2. TweetDeck
TweetDeck is a simpler social media monitoring tool, focused exclusively on Twitter. It allows you to create custom streams to track keywords, hashtags, and user activity, and you can also monitor your own Twitter account activity. It’s easy to use and free, making it ideal for small businesses or individuals who want to monitor their Twitter activity.
Idea: Create a custom stream of hashtags that are relevant to your industry or location, and use it to monitor conversations and participate in Twitter chats.
3. Mention
Mention is a social media and web monitoring tool that allows you to track mentions of your brand, competitors, and industry keywords across different platforms, including social media, blogs, forums, and news sites. You can set up alerts to get notified when your brand or keywords are mentioned, and use the insights to improve your marketing strategy.
How To: Use Mention to monitor your competitors’ mentions, and track the topics and channels that they’re getting the most engagement on.
4. Google Alerts
Google Alerts is a free and simple monitoring tool that sends you email notifications when new content containing your specified keywords appears in the search results. You can track mentions of your brand, competitors, industry topics, or any other keywords that are relevant to your business.
Tip: Use Google Alerts to monitor mentions of your brand or industry topics on different websites, and use the insights to create content that resonates with your audience.
5. Social Mention
Social Mention is a social media search engine that allows you to track mentions of your brand, keywords, and hashtags across different social networks, including blogs, microblogs, bookmarks, and videos. It also provides insights on sentiment, reach, and influence, and allows you to view the top keywords and users that are associated with your brand or industry.
How To: Use Social Mention to track the sentiment of your brand mentions, and analyze the top keywords and users associated with your brand to improve your marketing strategy.
6. BuzzSumo
BuzzSumo is a content discovery and monitoring tool that allows you to find popular content by topic or author, and track its performance across different platforms. It also has a monitoring feature, which tracks mentions of your brand, competitors, industry keywords or authors, and provides insights on engagement, backlinks, and shares.
Idea: Use BuzzSumo to find popular content in your industry, and create your own, more comprehensive version to share with your audience.
As you can see, there are plenty of free social media monitoring tools to choose from. Take some time to explore each one, and find the one that fits your business needs the best. Happy monitoring!
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