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Are you struggling to keep up with your competitors? It’s time to step up your game with these 25 free online competitor analysis tools that work effectively.
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Competitive Pricing Analysis Template
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Competitor Analysis Tools
Here are some of the best competitor analysis tools for 2020:
- Awario: Not only can you track your competitors’ online presence, but this tool also provides insights on customer sentiment and industry trends.
- BuzzSumo: Discover what content is performing well for your competitors and integrate those ideas into your own strategy.
How to Effectively Analyze Your Competitors
Now that you have the tools, here are some tips and ideas to make the most out of your competitor analysis:
- Identify your competitors: Make a list of your top competitors and analyze their websites, social media accounts, and other online presences.
- Track their keywords: Use tools like SEMrush or Google Keyword Planner to find out which keywords your competitors are using to rank and target those same keywords in your own strategy.
- Analyze their content: Take note of the topics and types of content that are successful for your competitors, and use those ideas to inform your own content creation.
- Monitor their social media: Track your competitors’ social media accounts to see what they are posting, how often, and how their audience is engaging with their content.
- Learn from their mistakes: Identify any weaknesses in your competitors’ strategy and capitalize on them by making those areas a strength in your own strategy.
By utilizing these free online tools and effectively analyzing your competitors, you’ll be able to stay ahead of the game and reach new heights in your industry.
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